BY NATALIE CASTILLO, CLASS OF 2014 —
Bryan Boy, Into the Gloss and Trop Rouge. If you claim to be a fashionista and these blog sites aren’t familiar to you, you might want to revamp your wardrobe.
When people think of fashion blogging, they automatically assume bloggers are bored kids with mediocre sense of style. Yet, these bored kids are becoming known worldwide, sitting front row at New York Fashion Week and signing endorsement deals with major fashion labels.
“I didn’t know what blogging was until my friend introduced them to me. I thought the idea was fun and I needed a fun little hobby,” said Christina Caradona, a 24-year old New York native also known as Trop Rouge.
Born in New York and raised in France by a professional model for a mother and a father who loves to travel, fashion runs through her veins. Christina has been featured in magazines like Cosmopolitan, Nylon for Japan and Seventeen. She was also part of a Paul Mitchell hair campaign for her famous curly locks and recently shot a worldwide campaign for H&M.
“In the beginning I was just blogging because I wanted a hobby and it was interesting,” said Christina. “But after I read and met so many people that said that I’ve inspired them or made them want to stop straightening their hair, I find myself really wanting to make people feel good about themselves. It’s so rad to think that you’ve helped someone.”
There used to be a time when bloggers were paid for their work with merchandise but now they are being signed to agencies. Lindsey Calla, the Maxxinista from the T.J Maxx Commercials is signed to Digital Branding Agency which was created in August of 2010 by Karen Robinovitz. Blogger, Bryan Boy is signed to the Creative Arts Agency that is based in Hollywood. This agency represents A-list actors such as George Clooney.
“Bloggers are coming out with books, they have speaking engagements, and they are also branding themselves,” said Xenia-Amirah Janniere, a 19-year old New York fashion student. “So, I believe those who love blogging and are serious about it will be the result of blogging expanding.”
Xenia started her “casually chic, diamond and glitter” obsessed blog just last year but she has been following fashion blogs since 2009.
Fashion bloggers have become just as important as fashion magazine writers, stylists and advertisers and their opinions are just as important to designers as Anna Wintour’s just before her September issue gets published. Not only do designers have to worry about how magazine editors are critiquing their work, but now they have to keep tabs on the millions of fashion blogs around the world to find out what the buyers are really thinking.
“I think fashion blogging is still at its beginning stages,” said CJ Rellas, a 19-year old fashion blogger from California. “Yes, there are thousands of blogs out there, but I think we’ll see more and more people blogging and making a living from it. I don’t think it’s a trend. I think it’s here to stay, and that’s because people want to see what fashion is really like. They want more and they want it now.”
CJ just started his blog about a year ago and has been posting on a daily basis for the past six months. He might not get as many views or have a huge following like Bryan Boy but he is determined to work on it. He’s decided to use his humor and honest ways to lure in more followers and has taken many risks in the name of fashion. He is currently exploring in the land of androgyny and is working with women’s clothing.
“I get sent some hair products and free clothes, so that has been nice, but that’s not why I’m blogging. For me, the most valuable “perks” have been that I’ve had the opportunity to talk with and learn from some amazing designers and connect with some of the people I really look up to in the industry. People in fashion–even those at the top–are much more available than most people think,” said CJ.
So are fashion bloggers here to stay or is it all a hit and miss?
People have been saying for years now that journalism is dying and coming to an end. According to the U.S Bureau of Labor Statistics, there is a six percent decline in journalism job opportunities till 2020. But did these passionate fashionista’s just create a new media outlet?
The fashion industry used to be somewhat of a secret society. To get into fashion shows you either had to be a celebrity, know someone who knows someone or sneak into shows. Just this past September, Leandra Medine also known as the infamous ManRepellar, hosted a live stream of Marc Jacobs’ show at the Lincoln Center. Fashion and blogging is expanding and those who love fashion are being informed about trends faster than ever.
So those who have a passion for fashion, what do you think about the fashion blogging movement? Are you in or are you out? (as Heidi Klum would say)
– Do you think you have what it takes to be a fashion blogger? Here’s some advice.
“Just be you, don’t pretend. If you’re a funny person then let it show in your writing. Updating frequently is good as well as providing clear content. You don’t need to waste a ton of money on a good camera! I see so many people doing this. If you know how to take a photo then it will look good even if you did it on your Sony, point and shoot.” – Christina Caradona, http://troprouge.blogspot.com/
“I think any blog that has a unique voice and persona can become successful. But I think the most successful blogs come from solid content, good site design, and knowledge of social media and marketing. Stick with your own voice. When I started, I tried to be someone I wasn’t. But, eventually, I started to act like myself, both in my pictures and my words. That’s when the page views started going up.” – CJ Rellas, http://publicrevival.com/
“My advice to aspiring fashion bloggers would be to keep at it. It might feel awkward for the first couple posts but you’ll get the hang of it. You might feel a little discouraged because your viewership might not be what you want it to be when you first start out. It is all a process, don’t give up. You’ll get out of it what you put in, it’s all about dedication and networking. Dedicate your time to your blog. Post nothing but honest and good content and you’ll be on your way to a respected and successful blog.” – Xenia-Amirah Janniere, http://fashionxensation.com/
Dress Up With Christina Caradona
Xenia Gets Styled By J-LO